实验他仅花了一千美元在Instagram上造了两个虚拟网红，然后就骗到四个大品牌赞助...

首页 Twitter 作者：coolfensi 2023年02月19日热度：49 评论：0

时间：2023-2-19 7:29 热度：49°

其实，不仅仅是在我们国内有很多网红，国外的Instagram上也是网红们扎堆聚集的地方。

中国的网红一般的模式就是晒自拍，发日常，卖衣服评论转发抽奖三个宝宝，

（她是个清流）

国外的网红就是发健身照，旅游照，还有狗的照片。

网红并非中国独有，但是全世界很多网红的营销模式都是积累粉丝，聚集人气，然后就会有品牌代理找上门跟你签约。

于是，国外的一家营销机构做了一个实验...

Instagram influencer marketing is now a$1 billiondollar industry, and you don’t need a cute dog to get into the game. According to an investigation by marketing agency Mediakix, anyone can fake their way into signing profitable contracts with brands.

ins的影响力营销现在已经是价值十亿美元的产业了，你不再需要一条可爱的狗就能进入这个游戏之中。根据一个营销机构的Mediakix的调查来看，每个人都可以用自己的方式作假来获得与品牌签署有利可图的合同。

The agency created two fictitious Instagram accounts: 1) ‘a lifestyle and fashion-centric Instagram model’ and 2) ‘a travel and adventure photographer.’ For the first account, Mediakix hired a model and generated the entire channel content through a one-day photo shoot.

这家机构于是创建了两个虚假的ins账号：1）一个生活和时尚为主的ins模特和2）一个旅行和冒险的摄影师。Mediakix为一个账号雇了一个模特并且这个账号所有的内容只通过一天的拍摄就产生了（账号名称是calibeachgirl310）。

The second account was dedicated to Amanda Smith (wanderingggirl), and this time Mediakix went even further. The entire feed was composed of free photos of random places across the world and blonde girls, always posing facing away from the camera.

第二个账号以博主Amanda Smith为主（账号名称是wanderinggirl）,而这次Mediakix玩的更过火。因为整个账号的内容都是由他们在全世界各地随意拍摄的照片以及金发姑娘所组成。

After setting up fake personalities and generating their content, the agency started purchasing followers.

We started with buying 1,000 followers per day because we were concerned that purchasing too many followers at the onset would result in Instagram flagging the account, Mediakix stated.

However, we quickly found that we were able to buy up to 15,000 followers at a time without encountering any issues.

And how much does this army cost? Between $3-$8 per 1,000.

在设定虚假的人设和发布内容后，这个营销公司开始买粉丝了。我们开始每天买一千个粉丝因为我们担心一开始买太多了会被ins识别出来。Mediakix说道，然而，我们很快就发现我们一次可以买多达一万五千个粉丝而且不会遇到任何问题。这些粉要花多少钱呢？每一千个的价格在三美元到八美元之间。

Essentially, if the followers don’t like or comment on posts, they’re kind of worthless. So the next step was to purchase fake engagement. Once we had accumulated a few thousand followers for each account, we started buying likes and comments.

一般，如果粉丝们不给内容点赞或者评论的话，他们就有点儿没存在价值了。所以下面一步就是买假的互动。一旦我们给每个账号聚集了几千个粉丝，我们就开始买赞和评论。

Mediakix paid about 12 cents per comment, and between $4-9 per 1,000 likes. For each photo, they purchased 500 to 2,500 likes and 10 to 50 comments. The entire experiment ended up costing Mediakix about $1,000 (around $700 for setting up calibeachgirl310 and around $300 for wanderingggirl).

一条评论要花Mediakix12美分，每一千个赞价格也在四到九美金。他们会给每张照片买五百到两千五百个赞以及十到五十个评论。这整个实验只花了Mediakix大约一千美元。（花了大约七百美元来打造calibeachgirl310这个账号，wanderingggirl账号才花了大约三百美元。）

After calibeachgirl310 and wanderingggirl reached 10,000 followers (the threshold amount for signing up on most influencer marketing platforms), Mediakix started applying them for sponsorship deals.

在这两个账号都拥有一万粉丝后（这是与大多数网红营销公司平台签约的门槛粉丝数），Mediakix开始为她们寻找赞助合约。

We secured four paid brand deals total, two for each account. The fashion account secured one deal with a swimsuit company and one with a national food and beverage company.

The travel account secured brand deals with an alcohol brand and the same national food and beverage company. For each campaign, the influencers were offered monetary compensation, free product, or both.

我们总共得到了四个赞助品牌合约，每个账号有两个。想与时尚账号签约的一个是游泳公司还有一个是国际食品饮料公司。

想与旅行账号签约的一个是酒类品牌还有一个是同一家国际食品饮料公司。这些合约为两位网红提供营销推广费用、免费产品，或者两者兼有。

The results are worrying for everyone spending money on influencer marketing campaigns. Instagrammers with a fake following and/or engagement could be defrauding brands from millions of dollars.

结果让每个把钱花在网红营销活动上的人非常担忧。有着假粉丝和互动的ins网红们可以从品牌处诈骗数百万元。