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ins刷评论 --Ins买播放量网站

首页 Instagram   作者:coolfensi  2022年09月26日  热度:56  评论:0     
时间:2022-9-26 8:25   热度:56° 

只不过,更为重要是在他们亚洲地区有许多爆款,欧美国家的Instagram上也是爆款们遇冷涌进的地方性。

我国的爆款通常的商业模式是晒自拍,发日常生活,卖鞋子文章转贴抽奖活动四个小宝宝,

(她是个大汉)

欧美国家的爆款是发健身活动照,旅游观光照,除了狗的相片。

爆款绝非我国独一无二,但在世界上许多爆款的网络营销商业模式都是累积影迷,涌进曝光率,接着就会有国际品牌全权找上跟你签下。

只好,欧美国家的一间网络营销政府机构做了两个试验...

Instagram influencer marketing is now a$1 billiondollar industry, and you don’t need a cute dog to get into the game. According to an investigation by marketing agency Mediakix, anyone can fake their way into signing profitable contracts with brands.

ins的影响力网络营销现在已经是价值十亿美元的产业了,你不再需要一条可爱的狗就能进入这个游戏之中。根据两个网络营销政府机构的Mediakix的调查来看,每个人都可以用自己的方式作假来获得与国际品牌签署有利可图的合同。

The agency created two fictitious Instagram accounts: 1) ‘a lifestyle and fashion-centric Instagram model’ and 2) ‘a travel and adventure photographer.’ For the first account, Mediakix hired a model and generated the entire channel content through a one-day photo shoot.

这家政府机构只好创建了两个虚假的ins账号:1)两个生活和时尚为主的ins模特和2)两个旅行和冒险的摄影师。Mediakix为两个账号雇了两个模特并且这个账号所有的内容只通过一天的拍摄就产生了(账号名称是calibeachgirl310)。

The second account was dedicated to Amanda Smith (wanderingggirl), and this time Mediakix went even further. The entire feed was composed of free photos of random places across the world and blonde girls, always posing facing away from the camera.

第二个账号以博主Amanda Smith为主(账号名称是wanderinggirl),而这次Mediakix玩的更过火。因为整个账号的内容都是由他们在在世界上各地随意拍摄的相片以及金发姑娘所组成。

After setting up fake personalities and generating their content, the agency started purchasing followers.

We started with buying 1,000 followers per day because we were concerned that purchasing too many followers at the onset would result in Instagram flagging the account, Mediakix stated.

However, we quickly found that we were able to buy up to 15,000 followers at a time without encountering any issues.

And how much does this army cost? Between $3-$8 per 1,000.

Essentially, if the followers don’t like or comment on posts, they’re kind of worthless. So the next step was to purchase fake engagement. Once we had accumulated a few thousand followers for each account, we started buying likes and comments.

通常,如果影迷们不给内容点赞或者文章的话,他们就有点儿没存在价值了。所以下面一步是买假的互动。一旦他们给每个账号涌进了几千个影迷,他们就开始买赞和文章。

Mediakix paid about 12 cents per comment, and between $4-9 per 1,000 likes. For each photo, they purchased 500 to 2,500 likes and 10 to 50 comments. The entire experiment ended up costing Mediakix about $1,000 (around $700 for setting up calibeachgirl310 and around $300 for wanderingggirl).

一条文章要花Mediakix12美分,每一千个赞价格也在四到九美金。他们会给每张相片买五百到两千五百个赞以及十到五十个文章。这整个试验只花了Mediakix大约一千美元。(花了大约七百美元来打造calibeachgirl310这个账号,wanderingggirl账号才花了大约三百美元。)

After calibeachgirl310 and wanderingggirl reached 10,000 followers (the threshold amount for signing up on most influencer marketing platforms), Mediakix started applying them for sponsorship deals.

在这两个账号都拥有一万影迷后(这是与大多数爆款网络营销公司平台签下的门槛影迷数),Mediakix开始为她们寻找赞助合约。

We secured four paid brand deals total, two for each account. The fashion account secured one deal with a swimsuit company and one with a national food and beverage company.

The travel account secured brand deals with an alcohol brand and the same national food and beverage company. For each campaign, the influencers were offered monetary compensation, free product, or both.

他们总共得到了四个赞助国际品牌合约,每个账号有两个。想与时尚账号签下的两个是游泳公司除了两个是国际食品饮料公司。

想与旅行账号签下的两个是酒类国际品牌除了两个是同一间国际食品饮料公司。这些合约为两位爆款提供网络营销推广费用、免费产品,或者两者兼有。

The results are worrying for everyone spending money on influencer marketing campaigns. Instagrammers with a fake following and/or engagement could be defrauding brands from millions of dollars.

结果让每个把钱花在爆款网络营销活动上的人非常担忧。有着假影迷和互动的ins爆款们可以从国际品牌处诈骗数百万元。

So,你在微博上看到的许多爆款只不过是造出来的,背后有着团队在打理,她们的国际品牌、鞋子、化妆品... 你懂的。有可能一边宣扬自己的东西有多好炸天,另一边转头就拿从你手上赚到的钱去买一只爱马仕哦。

当然也不乏的确很努力在自己设计,想做出两个质量有保证的独立国际品牌爆款。但大家还是要擦亮自己的双眼呀~

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