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Ariel Rosenthal is a co-founder at Xprt, a new startup looking to save people the hassle and the headache of doing extensive research before buying a product.

I don’t know if you ever experienced a eureka moment – a second when everything comes together and an amazing idea pops into your head. As someone who is in the business of creating new things and has seen various ideas blossom into fully functional products, I can tell you that there is nothing like that feeling. You get excited, you can’t sleep, and you start imagining how the future is going to look.

It is very hard to resist this feeling and to act logically instead of on a hunch. You believe that there is nothing in the world that can stop you from achieving your dream and no devil’s advocate can tell you differently.

I built an entire company based on that hunch, I raised money based on that hunch, I worked night and day, nonstop for three years based on that hunch, and I failed miserably based on that hunch.

I am now working on a new startup, but this time around I am implementing lessons learned and doing things differently.

If you have a great idea and you want to turn it into a successful product, here are a few tips you should keep in mind:

1. Don’t keep it to yourself

If you believe you have a great idea, tell it to as many people as possible and seek their opinions. Talk with people you trust and whose opinion you value. Write down their advice and feedback, and make sure to address it.

Don’t be afraid that one of them will steal your idea as chances for that are slim and the benefits that you can get from their input are priceless.

2. Seek the devil’s advocates

Many people will say that your idea is amazing. That might be, but make sure to find those who will be brave and smart enough to pinpoint its flaws.

This is the feedback you should actually be looking for. If you manage to come up with good answers to all of the problems raised, you are on the right path.

3. Build a product that you would use

Make sure that you are going to build a product that you would actually use. If your idea does not even address your own needs, you should seriously rethink it.

4. Test your idea

You are now going to spend years working on this project and dedicate your life to it. Don’t skip the most important step of testing your idea. It will take few weeks and cost a few bucks, but these are very important weeks and money well spent.

Create a mockup of the product and ask as many people as you can (who are not familiar with your idea), to take a look at it and tell you what they think your idea is about. Wait for their reaction and see what they think of the idea.

5. Create a landing page

Build a decent looking page with a clear call to action. It can be an email input box, a form, a shopping cart. Whatever you think can simulate how a user will act when the real application is launched.

Instead of hiring a designer, you can find great looking templates and purchase them for just a few bucks. There are also several free options if you want to try out some initial concepts.

Create a Google AdWords campaign and run it for several days or weeks. Make sure you get enough data to really be able to make an educated decision. Use Google Analytics and Mixpanel to analyze your results and to understand what your actual conversion rate is. A great conversion rate should be above 15 percent.

When your money almost runs out, there are still things you can do with just a few bucks. Use oDesk to find people who can help you get Facebook likes and shares, Twitter followers and tweets, and backlinks to your landing page. You might think that you can do it all on your own, but with the help of another dedicated person or two, the impact can be much more significant.

6. Find your first clients

Make sure that you are not the only person who has this pain. Find at least several friends who are going to be your future users and that you wont need to chase in order for them to even test your product.

If you are building a B2B product, contact some of your future potential clients. You can present yourself as a university student who is conducting an experiment, or working on an assignment. Give them some details about the product and ask them if it is something they would use.

This has the added advantage that if some potential clients say yes, you can keep in touch with them; learn from their use-cases and needs; develop the product accordingly; make them your first beta testers; and finally, turn them into paying clients.

7. Get out to market

The last and most important thing: get out to the market as soon as possible. You don’t need a feature full product, just a functional one. Your most important asset is your users. Take advantage of it and learn from them.

If after running these tests, you decide to move on, remember that even though you have a long hard road ahead of you, you should always stay optimistic, believe in your product and never give up. It may take you several tries to get it right, but that’s the nature of entrepreneurship.

不知道你有没有这样的时候：所有的事情在你脑海四处冲撞最后擦出火花，一个充满创意的点子应运而生。作为一个充满创造力的企业员工，见证过各种将五花八门的想法转变为功能性产品的案例，我(原作者，下同)可以很负责任地告诉你，那种成就感真是没说的。脑子里的想法让你激动得无法入眠，然后开始在床上畅想未来会是什么样的。不过，你在难以抗拒这种兴奋感的同时却不知道如何有条理地把这种预感、假设变为现实。

世界上没什么可以阻止你追求自己的梦想，我为了这个想法我想方设法得到了资金投入，为了这个想法创建了一家公司，为了它日以继夜地工作，为了它三年来不曾停止过追逐，最后也败在了这个点子上。

我现在又启动了新的创业项目，但是这次我吸取了教训有了点变通。如果你的脑海里也有一个伟大的主意，如果你想把它变成现实，下面的贴士应该对你有所帮助：

1.不要把想法留在自己脑子里

如果你相信这个想法很好，那就大胆地跟别人分享征求尽可能多的人的意见。找那些你信任的，你觉得他能给你好的意见的人多聊聊，认真记录他们的意见和反馈并一定想法解决它们。不要害怕他们会把你的创意给盗取了，因为被窃取的概率很低，但你从他们那得到的建议却是无价的。

2.寻找不看好你的想法的人

可能很多人会夸你的想法真棒，让人眼前一亮。虽然这些话有可能是真的，但你还是得找出那些足够勇敢、足够睿智地能够找到缺陷的人。这才是你要找的反馈，如果他们所说的所有问题你都能想到办法解决、克服，那么恭喜你可以进入下一步了。

3.构造一个你会用的产品

请确保你现在脑海中想要开发的东西你自己会实际使用，如果它连你自己的需求都没法满足，你最好还是认真的重新考虑一下。

4.测试你的想法

接下来你需要花费数年时间为其努力工作，你的生活将以它为中心。不要跳过测试这个最重要的步骤，你可能要花几个星期的时间、和几块钱来测试，但这些时间和金钱花得值得。先做出一个样品，尽量多地让人们(之前没听过你的想法的人)试用，让他们看看这个产品猜猜看有什么功能，耐心等待他们的反应和对它的看法。

5.创建一个登陆页面

构建一个看起来漂亮，指向明确的登陆网页。可以包含电子邮箱的输入框、一个表单和一个购物车，把自己想象成用户进行设计。你可以找到各种漂亮的模板，只要几块钱就能买下来，如果你只是想初步试试的话还有免费的可供选择。

创建一个谷歌关键词广告活动试运行个几周，确保你真的能得到足够的点击率，你的这个决定是明智的。利用谷歌分析工具(Google Analytics)和Mixpanel(数据跟踪和分析公司,允许开发者跟踪各种用户行为)分析网站，了解实际的转换率是多少。如果主意够好，这个比例应该高于15%。

在你的钱快用光的时候，你还是可以只用几块钱做些有意义的事情。利用自由职业市场oDesk找人帮你在facebook或者是微博上刷赞、粉，在其中反向链接到你的登陆页面。你可能觉得这些你可以自己一个人做，可是加入一两个专业人士效果会更显著。

6.找到你的第一个客户

你不能是唯一一个会用这个产品的人，至少找到几个潜在用户朋友，你不需要迎合他们的需求甚至也不用拿样品给他们测试。如果你正在开发的是B2B(企业对企业)产品，跟潜在客户取得联系。可以跟他们说自己是在做实验、任务的大学生，告诉他们产品细节，问问这样的产品他们是否会使用。

这样做有很多好处，如果他们说会用，你可以接着和他们保持联系，从他们使用过的产品和需求中学习经验，制定相应产品。他们是你的第一批公测对象，努力把他们发展成付费用户。

7.走向市场

最后也是最重要的：尽快投入市场。你不需要一个功能完整的产品，只要有一个功能也是可以的。此时你最重要的资产就是客户，利用好这个资源，从中学习进步。如果这些测试都做完以后你决定继续发展，请记住：就算你面前还有很长一段路要走，也要始终积极乐观，相信自己的产品、永不放弃。你可能要尝试很多次才能步入正轨，但这就是企业家精神的本质。